Greetings...
You can create a culture in your company which will make you stand out in your industry, like LL Bean, Chick-fil-A, and The Ritz-Carlton.
Two years ago, I began research for a book which I thought would be easy to write…it was to be a compilation of customer service stories. Thinking it would be a “piece of cake”, I became frustrated and disappointed early when I discovered the extreme disconnect between what customers want and what most companies think these same customers want.
Customers don’t expect perfection or zero defects; they want to be treated with values…dignity, respect, courtesy, and kindness.
I found companies who actually provided values-based service to their customers. These companies include LL Bean, Nordstrom, FedEx, Chick-fil-A The Ritz-Carlton, St. Jude Children’s Hospital, to name a few. Additionally, I discovered that these same companies put emphasis on the way they treat their employees as well as their customers. That treatment results in a clear and distinctive culture and story of each of the companies.
I have since taken the best practices of each of these companies and used their examples to create cultural changes within other companies. I can tell you, that when implemented and practiced, changes have been dramatic. The results are happier employees and happier customers, both of which mean bottom-line impact to the practicing companies.
I want to share the process with you and other companies. I can speak passionately about the results you should expect since I am simply the messenger here. Your company is capable of the same level of service as those I cover in “The Kindness Revolution”.
Simply download this complementary e-book and begin your corporate cultural transformation immediately. You’ll see results directly related to your efforts. In other words, it works if you do!
When you create and implement your desired corporate culture, you will be among the many that have learned that culture eats strategy for lunch. Each corporate decision you make in the future will lead to immediate strategic actions based upon your culture. EVERY decision you make will be driven on whether that decision supports your culture or not. EVERY one!
I want companies of all types and sizes to become aware of the power of kindness. I have seen its impact. I want you to see it as well.
Please join me and the hundreds of others who are discovering the power of kindness and values-based service and leadership in recruiting and keeping the finest in employees and customers.
