Ed's Columns
Ma Bell Uses Fuzzy Math- Published
Apr 24, 2007Values-based company helps other firms avoid being over billed by their telephone companies.
Hire the Smile, Teach the Skill- Published Apr 16, 2007
Ed discusses the Nordstrom method of hiring the best people.
What Kind of Pillow Do You Prefer?- Published Apr 16, 2007
Ed finds a great example of lagniappe (a little extra) at the Hotel Preston in Nashville.
Bank Chooses Starbucks Over Toasters- Published Apr 4, 2007
When a local bank wanted to create more traffic, it turned to Starbucks for the solution.
Where Are YOUR Executive Offices?- Published Apr 2, 2007
Ed covers the story of Memphis-based Oden as they lead the kindness revolution.
How To Create Your Company Elevator Story- Published Mar 23, 2007
The best companies have a brief, compelling story to tell about what they do. Here are some tips for your "elevator" story.
Is One of Your Employees Holding Your Company Hostage?- Published Mar 21, 2007
How some companies let superstars who cause trouble ruin their culture.
Is Disney Losing Its Customer Service Mystique?- Published Mar 18, 2007
Ed discusses his personal...and disappointing...Disney experience.
