Six Secrets to Make Your Small Business Famous
Small Business Marketing
The Pyramid Principles, as taught by speaker, author and talk show host Ed Horrell, consists of specific steps, which must be taken by small businesses to position their business as “THE” business to call when a prospect or customer needs their product or service.
In this fast-paced three (3) hour program, Horrell describes these steps and how they build top-of-mind awareness for small businesses. Specifically, he describes the use of the following techniques:
- How to “Perfect the Niche” for the small business. This involves the development of the “perfect” market and an understanding of where this market “congregates”.
- How to initiate the “Press” (i.e. newspapers and magazines) to aid in telling your story. Horrell shows how to deal with them and get their attention the right way.
- How to use the “Platform”. In this section, Horrell shows the right and wrong ways to use public speaking to spread your company’s message.
- How to use “Publishing” for your company image. Horrell explains why he feels that being published is a “must” for anyone claiming expertise and shows the various ways to accomplish this, from traditional book publishing through e-books and newsletters.
- How to effectively use your “Presence” on the Internet and secrets to create traffic to your site.
- How to sell peripheral “Products” on your website to keep your top-of-mind awareness.
Horrell addresses how these steps are used together to build a platform of marketing success that will help companies become more highly recognized in their market.
Biography: Ed Horrell is an author, columnist, speaker and the host of the syndicated talk show “Talk About Service”. Sharing the experiences he has learned as both a speaker and businessman, Ed authored the book More Than Words, which contains nine rules for powerful yet considerate interpersonal communications. A customer service advocate, Horrell’s new book Would You Like Some Kindness With Your Fries?, published by Amacom Publishing, will be out later this year.
For more information about Ed Horrell go to: www.edhorrell.com
